I recently floated an idea to a number of “movers and shakers“ in Rochester.

We need to celebrate the music and performing arts culture in Rochester. We have many other unique assets that enhance our quality of life.

The suggestion I had was to institute a way of recognizing these valuable contributions and do it similar to what the Kennedy Center in Washington does. Specifically, it is to have a yearly program of “Rochester Honors “ just like the national “Kennedy Center Honors“.

I submit that we need to “brand” ourselves.

Frankly, I am weary of outsiders, branding us as they lack the realization of the fantastic quality of life we enjoy.

I’ve always said, if you don't brand yourself you leave it up to others to brand you.

I would be grateful if you would contribute your thoughts and suggestions below.